Revolutionizing Urban Travel: The RiutBag Crush

Meet the Award-Winning Backpack that Puts Security First

Designed by Sarah Giblin, the RiutBag Crush is a unique daypack that reimagines the concept of urban travel. With its innovative design and focus on security, it offers a fresh perspective on how everyday objects can adapt to the demands of modern city life.

What sets the RiutBag Crush apart from other backpacks is its unique design. Unlike traditional backpacks, all the zips and openings are against the wearer's back, making it impossible for anyone else to open it. This design feature significantly reduces the risk of theft, providing peace of mind for travelers and commuters in busy cities.

The RiutBag Crush is not only secure but also incredibly lightweight. Weighing less than 250 grams, it can be easily crushed down into an internal pocket for easy storage. This makes it a perfect companion for urban travel, both at home and abroad.

The RiutBag Crush is made from high-grade rip-stop nylon, a material known for its durability. The zips are from YKK, a trusted name in the industry. The backpack's full size is 40 cm x 27 cm x 12 cm, and when crushed, it fits into a pocket measuring 22 cm x 15 cm x 6 cm.

One of the key features of the RiutBag Crush is the D-pocket at the base of the back panel. This pocket serves two purposes: it can store the backpack when it's folded up, and it provides easy access to important items like phones and passports without having to remove the backpack.

The RiutBag Crush is the result of a design process that began in summer 2016. Based on feedback from users, Sarah Giblin started production in January 2017, and the backpack was ready to ship by May 2017. The design philosophy behind the RiutBag Crush is to create products that solve the challenges of urban travel, making city life more enjoyable and stress-free.

In recognition of its innovative design, the RiutBag Crush was awarded Silver in the A' Fashion and Travel Accessories Design Award in 2017. This prestigious award is given to designs that demonstrate outstanding expertise and innovation.


Project Details and Credits

Project Designers: Sarah Giblin
Image Credits: All images: Photographer Jasper White, 2017
Project Team Members: Designer, Sarah Giblin
Project Name: RiutBag Crush
Project Client: Sarah Giblin


RiutBag Crush IMG #2
RiutBag Crush IMG #3
RiutBag Crush IMG #4
RiutBag Crush IMG #5
RiutBag Crush IMG #5

Read More on Design Radiant